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  Social Media Contests: The Engagement Tool You Haven’t Thought Of (yet)
Posted by: Guest - 09-17-2019, 05:28 PM - Forum: Other Platforms - No Replies

Social Media Contests: The Engagement Tool You Haven’t Thought Of (yet)

Getting followers and engagement on social media platforms is one of the biggest challenges for marketers today. With unpredictable algorithms … Continue reading Social Media Contests: The Engagement Tool You Haven’t Thought Of (yet)
The post Social Media Contests: The Engagement Tool You Haven’t Thought Of (yet) appeared first on The Mention Blog.



https://mention.com/blog/social-media-contests/


  8 Easy Steps to Boost Your ABM Strategy with Co-Marketing
Posted by: Guest - 09-12-2019, 03:23 PM - Forum: Other Platforms - No Replies

8 Easy Steps to Boost Your ABM Strategy with Co-Marketing

Account-based marketing (ABM) has proven itself as an effective strategy for B2B businesses. However, the combination of marketing technology now … Continue reading 8 Easy Steps to Boost Your ABM Strategy with Co-Marketing
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  6 Skills You Need to Look For When Hiring a Content Marketer
Posted by: Guest - 09-10-2019, 05:26 PM - Forum: Other Platforms - No Replies

6 Skills You Need to Look For When Hiring a Content Marketer

While the traditional media job market is shrinking in size year after year, alternative storytelling careers are popping up in … Continue reading 6 Skills You Need to Look For When Hiring a Content Marketer
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  From Nano to Mega Influencer: Everything You Need to Know
Posted by: Guest - 09-06-2019, 10:43 PM - Forum: Other Platforms - No Replies

From Nano to Mega Influencer: Everything You Need to Know

Influencer marketing is a digital trend that continues to rise in popularity among brands and marketing agencies. In fact, reports … Continue reading From Nano to Mega Influencer: Everything You Need to Know
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https://mention.com/blog/nano-mega-influencer/


  6 Ideas to Repurpose Your Content that Require Fewer Efforts
Posted by: Guest - 09-04-2019, 01:30 AM - Forum: Other Platforms - No Replies

6 Ideas to Repurpose Your Content that Require Fewer Efforts

The number of social media users grows steadily. In 2019, it is already 3.484 billion, up 9% compared to the … Continue reading 6 Ideas to Repurpose Your Content that Require Fewer Efforts
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Video 12 Simple Tips for Making Your Videos Look More Professional
Posted by: Shahzad - 08-31-2019, 01:21 AM - Forum: Tips & Tricks - No Replies

Want to create a polished, professional video that impresses your audience? It’s easier than you might think.

Achieving a professional look is more about your technique than your tools, so you don’t need to drop a fortune on expensive equipment – chances are good that you can make great videos with whatever you’ve got right now, just by paying attention to a few key details.

These 12 tips will help you improve the quality of your videos right away.

1. Use Plenty of Light.

Lighting makes a huge difference in the quality of a finished professional video, so make it one of your top priorities during filming. If you don’t use enough properly-placed light, your video will probably look amateurish, even if it’s great in every other way.


The sun is one of the best light sources for video. If you’re filming in natural light, do your best to get your footage in the morning or evening, when the light is softer. Midday light coming from straight overhead can cast harsh shadows on your subjects, while morning and evening light is more flattering. If you do have to film in the middle of the day, try to do so on a cloudy day, or find a shady area for softer light.


Quote:
Do your best to get your footage in the morning or evening, when the light is softer.

If you’re filming indoors, you will need to be more intentional about the types of lights you use and where you place them. One thing to avoid is overhead lighting – it can cast unflattering shadows on your subjects’ faces. Windows are a good natural light source. You can also use a large lamp or two to cast the type of light you want.

Before you set up your light sources, consider the effect you want to create in your finished video. Do you want your subject’s face entirely lit up (“soft” or “flat” light), or do you want some shadows (“hard” light)?

[Image: soft_hard_light-1.jpg]

Using lots of shadow looks dramatic, and it can be distracting in professional videos where drama isn’t the intended effect. Using little or no shadow creates a more open and straightforward vibe, which is usually better for business and marketing videos.

If you want to use flat light in your video, balance two light sources on either side of the camera. You can place them either behind the camera or just in front of it. Here’s one example from Wistia of how you can achieve this setup.

If you want your subject to have a bit more shadow and depth, you can try using the “lighting triangle” to achieve it.

[Image: TWV_LightingTriangle_720-1.jpg]

Using a single light source creates more shadows in your video.

2. Use a Clean Background.


Be deliberate about the background you use for filming. Nothing looks less professional than a messy or distracting background.
One easy way to get a professional look for your video is to use a solid-colored background. A wall, a bedsheet, or a large sheet of backdrop paper are all good options. Make sure your subject stands several feet away from the backdrop to avoid casting shadows on it.
It’s also a good idea to shoot a video in a “professional” environment: the place where you actually work or spend time. For instance, Amy Landino, makes her professional videos in her home office. Make sure to check out this video for both a great example of a filming set and some great tips on how to actually set up a home office.


Be careful not to film with a window or another reflective surface in the background of your shot. You could inadvertently catch the camera in the reflection. Besides that, having a light source like a window behind your subject can make the subject look dark and shadowy.

3. Prioritize Crisp, Clear Audio.
Your audio quality is actually more important than your professional video quality. Most people are willing to watch a video that’s not shot in HD or that’s even a little grainy, as long as everything else about it is good. But fuzzy, indistinct audio is usually enough to make anybody hit the “back” button within a few seconds of starting to play a video.
Because audio matters so much, a good microphone is the first piece of equipment you should invest in. Get the best one you can afford. For $100 to $200, you can get a microphone that performs well and will last a long time. There are also some decent options under $100 if you’re on a tight budget. Even a lav mic will do!


Capture clear audio by putting your microphone as close to the subject as possible. You might want to use a pop filter to eliminate blips and crackles on the finished recording. Be aware of any background noise that your microphone might be picking up, too.

It’s easy to tune out things like traffic, birds, and even the noise of the wind, but all of these sounds will be very obvious on your recording.
4. Avoid Shaky Footage.

Shaky footage will make any professional video look like a home movie (and it can make your viewers feel seasick, to boot). It’s hard to hold a camera completely steady, so try not to hold your camera at all if you can help it. Instead, use a tripod, or set your camera on a sturdy surface.


Once you’ve got your camera set up, try not to move it unless you have to. Panning around constantly detracts from the professional look of a video. Rather than moving the camera if you have to change perspective, it’s better to cut from one shot to another.

If your footage turns out shaky despite your best efforts, video stabilization software can help to fix it afterwards. Some cameras also have built-in stabilization that you can use while you’re filming. Slowing down your footage can also help to make shakiness less obvious.

5. Understand the Rule of Thirds.

The rule of thirds is one of the most basic principles of film composition.
Imagine that there’s a 3-by-3 grid laid over the field you’re filming. Instead of placing your subject right in the middle of the shot, you should place your subject along one of the lines of the grid. The points where the lines intersect are particularly strong areas of focus, so situate important elements of the video there, if you can.


[Image: rule-of-thirds.jpg]

Visualizing a 3-by-3 grid over a shot.

You don’t have to follow the rule of thirds all the time, but while you’re still learning, it’s a good idea to adhere to it as often as possible. As you gain experience, you’ll get a better instinct for when to stick with the rule and when to break it.

6. Use Your Phone the Right Way.


No DSLR camera? No problem. You can use your phone to capture professional video footage – the quality is just fine for most purposes. But there are a few things in mind if you’re going to use your phone for video creation.
  • Use the camera on the back of your phone. The front camera’s quality is not as good on most phones.
  • Record in landscape mode (that is, horizontally instead of vertically). This will give you footage that looks good on larger devices, not just phone screens.
  • If your phone has a feature that allows you to overlay a grid on your screen, use it. This will help you keep your phone level and avoid tilted footage.
[Image: phone_camera_grid.png]


7. Work On Your Camera Presence.

If you appear in your professional videos, the way you carry yourself on camera has an enormous impact on how professional your content looks. Appearing nervous, fidgety, or uncomfortable on camera will distract viewers from your message.
Fortunately, this is something you can improve with practice. If you weren’t born with great camera presence, here are a few of the main things to focus on when you film yourself.
  • Use calm, open body language. Stand up straight – poor posture is immediately obvious on camera. Keep your shoulders back and your muscles relaxed. Take deep breaths. Don’t cross your arms, since this makes you look closed-off.
  • Smile, especially at the beginning of your video. It makes a huge difference in how friendly you seem.
  • Slow down slightly when you talk, and make an effort to enunciate clearly. Speak from your diaphragm rather than your throat.
  • If you feel jittery, try using props to keep your hands occupied. Writing on a whiteboard, for instance, can give you something to focus on besides the camera.
  • Practice, practice, practice. Watch footage of yourself and identify the areas where you could improve. Then make a conscious effort to work on those things.
Shoot plenty of B-roll footage for each video so you have the option of using it later if you want to.

Pro tip: when you change perspectives, shift by at least 45 degrees. Smaller shifts in perspective don’t really create the intended effect – they just look jarring to the viewer.

9. Choose a Good Video Editing Program.

Good video editing software can help you turn your raw footage into something great. There are some simpler tools like Wave.video, Camtasia or iMovie. More professional options include Final Cut Pro and Adobe Premier Pro.

10. Keep Your Editing Simple.


Trying out different effects can be fun during the video editing process, but don’t go too crazy. A simple, clean editing style generally looks most professional.
A few things you should be sure to do during the editing stage include:
  • Using noise cancelling to clean up any background noise.
  • Adjusting the lighting a little if you need to.
  • Cutting out awkward pauses and silences.
  • Adding background music and transitions.
Another editing tip: If you cut from one scene to another in your professional video, make the jump when there’s motion in both segments. This is smoother and more natural than jumping from one scene where nothing is happening to another.
11. Plan Your Videos in Advance.

Poor technique isn’t the only thing that can make a video look unprofessional. A lack of planning can also leave viewers underwhelmed with your finished product. By taking the time to plan your video thoroughly before you start production, you can ensure that the quality of your actual content is just as good as the quality of your footage. 

Every time you make a video, start by defining its purpose. Ask yourself what you want to achieve or communicate by making this video. In addition, define your target audience. How will you make your video speak to these viewers in particular?


Once you’ve defined your video’s goals, write a script and create a storyboard. Then revise them until they’re as good as you can make them. Don’t be afraid to rearrange, rewrite, and delete sections that don’t work. Rambling videos bore viewers, so keep your videos as brief and tight as possible.
12. Promote Your Videos.

Creating your videos is only half the battle. The other half is getting people to watch them. If you want to present yourself as a serious and professional video creator, you’ve got to promote your videos and grow your following.

It’s okay not to have a lot of views or audience interaction when you start out. Everybody has to start somewhere, and some channels naturally have more mass appeal than others, which gives them an advantage in picking up new viewers. But as you create and publish more videos, your viewership should grow over time. Having lots of videos, but almost no views, can make your channel seem amateurish to the viewers who do come along.


So how can you promote your videos effectively as a beginner? Here are a few strategies to start with.
  • Put your videos in the appropriate formats for social media. If you’re using Wave.video, you can easily resize your video for any major social media platform.
  • Upload your videos to the channels your target audience uses. Don’t waste too much energy promoting your videos on platforms that aren’t popular with your audience.
  • Learn the basics of video SEO. Writing good descriptions, using keywords, and tagging your videos correctly can help you get more views.
  • Publish new videos regularly. Fresh content tells viewers that your channel is active and growing. This makes them more likely to come back.
  • Interact with your audience as much as possible. Respond to comments, answer questions, and thank viewers for taking the time to watch your videos.
Wrapping Up


The more professional your videos look, the more your brand will benefit from them. And, while making professional-looking videos does take some practice and know-how, it isn’t magic or something you need to study for years. You can step up the quality of your next video dramatically just by applying the basic techniques listed in this article.
Over to you! Which of these tips are you going to try first? Do you have any additional thoughts on how to make your videos look great? Tell us in the comments below!


  Greetings from CreatingBee
Posted by: Creatingbee - 08-30-2019, 01:54 PM - Forum: New Member Intro - No Replies

Hello everyone,

This is CreatingBee officially partnering up with Selfzoo.com. Together we are a force which can not be stopped no matter what.

Official Agreement would be released online soon.

Kind regards,
CreatingBee


and Thanks for considering our company.


Information Forum Rules & Regulations
Posted by: Shahzad - 08-30-2019, 03:45 AM - Forum: SZ Rules & Announcements - No Replies

Our legal team will soon release the following content:
1- Rules & Regulations
2- Terms & Conditions
3- Agreement @ Registration
4- Spam & Behavioural Policies


Kind regards,
Selfzoo Team


Thumbs Up 101 YOUTUBE VIDEO IDEAS TO USE AS INSPIRATION
Posted by: Shahzad - 08-30-2019, 03:27 AM - Forum: Video Ideas - No Replies

101 YOUTUBE VIDEO IDEAS TO USE AS INSPIRATION
[Image: Copy-of-Copy-of-Copy-of-IDEAS-2-600x223.jpg]


In this article, we’ll be discussing potential first YouTube video ideas. We’re going to try and cover all the things that you can do from day 1 as a new channel, or that you can even choose to do now to launch your channel.


How does the list work?


Our list of potential first YouTube video ideas will be divided into four sections, with 25 entries each. The sections are, as follows:
 [b]General, Gaming, Howto/Education, Technology.[/b] 
General will cover general ideas, though plenty of them will be relevant to Comedy and Fashion YouTube. Gaming will exclusively cover Gaming YouTube video ideas, while Howto will dive into all the different ways to do tutorial/educational content on YouTube. Finally, there’s Technology. That’s a special one that encompasses a lot of different areas in today’s world.

Of course, you may be asking yourself already: What about the remaining 1 idea? This is a list of 101 First YouTube Video Ideas, not 100!
And you would be right! The last one is a secret. Save it for when you’re done reading the whole article, or the section(s) relevant to you.

GENERAL FIRST YOUTUBE VIDEO IDEAS

1. Introduce YourselfWho are you? What do you do? What’s the first thing people should know about you? This is the video where you answer those questions.

2. Make A Response VideoDid another YouTuber make an opinion video? Maybe you disagree, and you’d like to make that known. Response videos are more likely to be seen than a random comment, and yours might just pick up steam for you and your channel!

3. Start A Vlog
Vlogs are popular. Basing your channel entirely on vlogs won’t do you well in the long run (in most cases), but starting with a vlog will give your fans something to look back on later, to see how you got your start.

4. An Opinion Video
Opinions. Hot political debate? Think Final Fantasy VII is overrated? Go ahead and say it!

5. A Challenge Video
Did someone do the Cinnamon Challenge? Did you catch it on camera? Did they die? If the answer to the first two questions are “yes”, and the last is a “no”, post it!

6. Review Something!
Take a product or show or episode or movie or something and review it. People like hearing what other people think about things, especially if they’re on the fence about buying or seeing something.

7. What’s On My Phone?
Everyone has apps on their phone, but no two phones are the same. What apps do you use, and why?

8. Favorite Songs
What’re your favorite songs? Making videos showcasing your favorite songs can be a hoot, especially if it includes you doing a cover of Free Bird. Trust us on this one. (Don’t.)

9. Favorite Movies
What’re your favorite movies? Talk about your favorite movies and why they are what they are- this is a great way for people to get to know you. Mine’s Hot Fuzz.

10. Favorite Sports
What’s your favorite sport? Discussing a favorite sport can establish a quick relationship with the viewer, especially if it’s something as popular as Basketball or Football.

11. Favorite TV Shows
Do you love Atlanta? Watch it if you haven’t. But also, talk about your own favorite TV shows!

12. Make A Comedy Skit
People on YouTube love to laugh, and chances are you’re no different. Grab a camera and some friends to make something funny happen!

13. Create A Pilot For A Series
Maybe you want to make a video series, like a TV show or comedy series, hosted on YouTube. If that’s what you wanna do, go ahead and make a pilot!

14. Make A Haul Video
Just got back from the mall and want to show off all your swag? Go right ahead and do that with a haul video. The bigger, the better!

15. Show Off A Collection
Collect bottlecaps, baseball cards or vintage postal stamps? Showing off a collection of items you hold near and dear can make a good impression on your viewers.

16. Parody Another Video
Saw a video that resonated with you? Might as well make fun of it.

17. Sing A Song
Sing a song, any song! Just don’t try and monetize it.

18. Show A Fun Day With Friends[/b]
“Friend videos” are popular on YouTube, especially if made well, because they make viewers feel like they’re a part of a group. If you can take a camera along on a day out with friends and do some good editing, your viewers will feel like they were out there with you!

19.  Give A Tour Of Your Room
A person’s room says a lot about them. Clean yours up before you do this so they don’t know how lazy you are.

20. Give A Tour Of Your Hometown[/b]
People don’t consider this often, but on the macro scale, not a lot of people live in your hometown. The ones that do and happen to be on YouTube probably haven’t made videos highlighting it, but you may well be sitting on a goldmine of interesting stories to tell. So do it!

21. Show Off Your Prized Possessions
Have a memorial of a deceased family member, or a plush toy you’ve had since you were a kid? Show it off, and tell us the story behind it.
 
22. Do A Product Review
Product reviews are always cool. Go for a formal approach with these, and try and properly tag/describe/title it, so people looking for reviews on that product can easily find yours.

23. Make A Channel Intro
Make a quick channel intro that outlines the kind of thing you’ll be doing on your channel. It’ll need to be unlisted so people don’t stumble on it, but once you start making more videos, you can have your channel intro on your channel page to earn you a few subscribers.

24. Talk About Your Favorite Albums
Everyone has a favorite album. What’re yours?

25. Make A Reaction Video
This is different from a response video, mind. Response videos are videos responding to other videos- reaction videos focus on a specific reaction to an event/video/whatever. If you’ve watched Fine Bros, you know what we mean.

Gaming First YouTube Video Ideas

26. Post Raw Gameplay
Raw gameplay is just footage of you playing a game, with no real editing or additions on your part. It’s dull, but sometimes it’s what people are looking for. Keep reading for some better YouTube video ideas.

27. Post Cutscenes
Other times, people might want to see the story bits of a video game without playing the actual game. That’s cool. Record and post the cutscenes for them to browse! The quicker you are to this after a game’s release, the better.

28. Start A Walkthrough
Walkthroughs are cool. It lets people watch how you learn and experience the game, as well as how to get past certain challenges they may not be able to figure out on their own.

29. Show Off A Speedrun
A speed run is a full playthrough of a game done as quickly as possible, often skipping many levels to reach the game’s ending. A popular example can be seen by using the Warp Zones in Super Mario Bros to get to the last Worlds quickly.

30. Review A Game
People spend actual money on video games. Because of this, they might want to know about a game before they buy it- so feel free to make game reviews! You’re helping out your fellow gamers by doing so, and may get some popularity if you have a good rep.

31. Discuss Gaming Trivia
Sometimes, gaming is about the little things. Where did Mario get his name? What’s the last level of Pac-Man? Find interesting gaming trivia to present and share!

32. Explore A Game In-Depth
These differ from reviews, and are more for people who have already bought the game. The best example of this kind of video can be seen in Super Bunnyhop’s Critical Close-up series, where he explores a game’s gameplay, themes and more as in-depth as possible.

33. Make A Tutorial For Advanced Mechanics
Many games have advanced mechanics that are difficult for newcomers to learn. Make a video demystifying these, if you know how to do them!

34. Talk About The Best Players In The Game
Any game with a competitive scene has its best and brightest. Find the people who are best at your favorite game, and make a video discussing them.

35. Compare One Game To Another
Mario and Sonic, apples and oranges…the debate rages on. Find two interesting games to compare side by side.

36. Make A Machinima
A machinima takes gameplay and voice acting and presents it as a show, typically a comedy show. This is actually pretty old as far as YouTube video ideas go, since this kind of thing was popularized by Red Vs Blue over a decade ago.

37. Make In-Game Comedy Skits
Record gameplay, edit it together to highlight funny moments, add commentary, and voila.

38. Make A Mod Showcase Video
Some games support modding- the addition of custom content. Make a video showing off your mods and how they change the game!

39. Show Off Graphics Settings
If you’re a PC gamer, you enjoy customizable hardware and customizable games. Show off games at their highest possible settings, that would bring a console to its knees!

40. Talk About A Lesser-Known Game
Love some indie darling that came out on the PS1 in Japan only? Talk about it and spread the news.

41. Talk About A Game Developer
Certain developers are interesting to follow in the gaming industry- think Hideo Kojima or Shigeru Miyamoto. Find an interesting developer and share their story.

42. Make Gameplay Reaction Videos
Gameplay reaction videos are huge on YouTube, popularized by PewDiePie. No harm in trying it out for yourself.

43. Make Gameplay Live Commentaries
Liv ecommentaries are an enjoyable form of gaming content, too, especially if you edit it down to the most interesting moments in a playing session.

44. Make A Frag Video/Highlight Clip
In competitive multiplayer titles, frag videos are popular for showing off skill. Just stitch together your sickest airshots/headshots, put on some pounding music and put it on YouTube!

45. Make A First Impressions Video[/b]
A longform first impressions video, like reviews, are great for letting people know what to expect when they buy a game. TotalBiscuit is particularly known for this with PC titles, and many people watch his content to get a feel for what they’re buying before diving in.

46. Discuss Gaming News
Discuss the latest in gaming news, like when is the NX coming out?

47. Discuss Gaming History
Discuss the oldest in gaming history, like what happened to the Virtual Boy, anyways?

48. Discuss Unreleased Games
Remember that Mario/Sonic crossover being developed in 2002? Liar, that’s not real. There are plenty of equally crazy game ideas that never came to be, though- find evidence of their existence, then share that with the rest of us!

49. Talk About Emulators
Emulators can be used to emulate a game from an older console on PC. Making videos showing off emulator progress or performance is well-loved by the emulation community, and could very well earn you a few points.

50. Speculate About Future Updates/Releases
What happens next? YouTube video ideas like these are up to you!

DIY/Educational First YouTube Video Ideas

51. Show Off How To Cook A Family Recipe
Have an old family recipe that you’d like to share with the world? A great YouTube video ideas would be to show people how to cook it.

52. Talk About Your Career/Hobby In-Depth
What do you do for a living? What do you for fun? Talk about these topics and their history!

53. Discuss The History Of A Topic You’re Passionate About
Are you really, really passionate about the Edo era of Japanese history? Dive in and talk about it, or something else you’re passionate about.

54. Talk About Philosophical Concepts
Why are we here? Does life have meaning? This list of YouTube video ideas can’t answer those questions, but you can!

55. Explore Scientific Concepts
How do magnets work? Are clowns immortal? (They’re not, they’re just terrifying.)

56. Make Math Tutorials
Let’s face it, many people have had issues dealing with the much-hated Math over the years. If you know how to do it, make a video simplifying it for them!

57. Discuss Historical Writers/Authors
Shakespeare, Sun Tzu, you name it. These men have storied history, so to speak, so don’t hesitate to explore it!

58. Teach An Important Life Skill
Do you know how to change a tire? Some people don’t. Teach them how!

59. Teach A Silly Technique
Do you know how to put your tongue on your nose? That’s gross, but you can totally make a video on it.

60. Show Off Magic Tricks
Make a random object on your desk disappear! Wait. No. That was my wallet.

61. Speak In-Depth About Current News
We don’t mean be a news channel- instead, dive into historical context and scientific discussions about current news.

62. Discuss Historical Texts [Bible. Art Of War, etc]
If fighting is sure to result in victory, than you must fight! Sun Tzu said that.

63. Discuss Literary Influences
And I’d say he knows a little bit more about fighting than you do, pal, because he invented it! Talk about how your favorite books were influenced by authors who came before them.

64. Discuss Directorial Influences
Talk about master filmmakers like Tarantino and discuss their influences.

65. Discuss Movies/TV In-Depth
Dive in deep to the latest on the small and silver screens.

66. Discuss Music In-Depth
Be that unbearable hipster who keeps trying to get people to listen to his mixtape at Starbucks.

67. Make A Biography Video
Make a biographical video on an interesting historical figure.

68. Explain How To Build A Treehouse
Tired of children in your actual house? Build a treehouse and show other people how to do it so parents everywhere can take their children and put them somewhere else.

69. Discuss Time Management
Many people have difficulty managing work and play. Teaching people organizational skills and timekeeping sound like pretty great YouTube video ideas to us!

70. Explain How To Take Care Of An Animal
Contrary to what people believe, they don’t typically know how to take care of animals that aren’t a cat or a dog. If you’re an expert with animals, use these YouTube video ideas to teach people proper treatment and care of various animals.

71. Discuss Animal Habitats
Talk about the latest in Beaver Dam technology.

72. Explain How Certain Tools Work
Unfortunately, we live in a world where people don’t know how to use a lot of essential tools. Fix that.

73. Discuss Different Climate Regions
You could probably use the weather for different YouTube video ideas each day, but go for something more interesting. Talk about climate regions.

74. Do Some Mythbusting
Mythbusters isn’t on TV anymore, but that doesn’t mean there aren’t still myths that need busting! Take it into your own hands, and try not to get yourself hurt blowing things up in the process. Our YouTube video ideas are great, as long as you don’t get yourself hurt.

75. Discuss The History Of Different Countries

Technology First YouTube Video Ideas

76. Explore The Inside Of Your Desktop Computer

If you’re a techie, you like knowing people’s specs. Use these YouTube video ideas to show off your own!

77. Discuss The Specs Of Your Laptop/Tablet
If you have a laptop or tablet, don’t take it apart. You can still talk about its specsheet, though.

78. Review Your Phone/Laptop/Tablet
Make a review of your smart device! These are popular, especially if it’s something new and on the high-end.

79. Talk About Your Favorite Piece Of Tech
Own a Smartwatch? Has it changed your life forever? Use this YouTube video ideas as an excuse to talk about it!

80. Discuss Tech News And Rumors
Remember what we mentioned earlier in the gaming YouTube video ideas? Speculation.

81. Discuss Tech History
This one is full of YouTube video ideas- from processing architectures to GPU manufacturers, tech is full of interesting stories to tell. Find them and tell them!

82. Talk About The Latest Processors
The latest hardware always gets people going. Capitalize on these YouTube video ideas to talk about the next generation of computing.

83. Talk About The Latest Graphics Cards
Gamers often crossover with tech enthusiasts, so tackling the latest graphics cards is pretty good as far as YouTube video ideas go.

84. Make A Performance Overview For Your Computer
Test your computer against high-end games and productivity applications. This will allow your viewers to compare their computer horsepower to yours!

85. Explain Tech Concepts
There’s a lot of tech lingo that people don’t know. Use these YouTube video ideas to fill in the blanks!

86. Show Off The Latest Beta Operating System Release
If you’re using, say, the Windows Insider Program, use the beta release to your advantage by making a video on what people can expect. This is also popular with Android phones whenever a new version of Android releases.

87. Show Off A Beta For A Popular App/Site
Do you have gossip-worthy beta access to an app or a site? You’re looking at YouTube video ideas, so share it with the world!

88. Talk About Audio Technology
Audiophiles are a neglected part of the tech community. If you can make quality content that appeals to them, they’ll come to you in droves.

89. Discuss Computer Hardware And Peripherals
Got a sick new mechanical keyboard, or a mouse with a DPI higher than any number you can concieve? Make a video talking about it!

90. Review Your Gadgets!
If you have a gadget and run a tech channel, review it. YouTube video ideas like these should be a no-brainer, but we’re emphasizing it anyways, since they’re important for growth.

91. Answer Unique Tech Questions
Sometimes people have a unique question about computers or technology. Answer it to the best of your ability, and see what you can find out on the way!

92. Show Off Little-Known Tweaks/Tricks
Can you believe that people in 2016 still don’t know about Windows keyboard shortcuts? Make a video on all the little ways you can use a computer better and more efficiently.

93. Talk About Your Favorite Apps And Programs
What’re your favorite apps and programs, and why? Use these YouTube video ideas to explore that!

94. Talk About Your Dream Computer Build
We all like to think about what we can’t have. You can, too.

95. Make An Installation/Setup Guide
Setting up a computer or desk or server can be tough. Making a video showing off how to do that could help a lot of people.

96. Talk About A Linux Distribution
Linux Mint is pretty cool. Make a video about Mint or another distro that catches your interest!

97. Try Out A New Operating System
Remember what we mentioned about Linux? Making a video about adapting to a new operating system is one of our favorite YouTube video ideas.

98. Do A Watercooling Video
If you’re a PC hardware enthusiast, you’re gonna watercool your rig eventually. Document that on video!

99. Kill Your Computer
Install a bunch of viruses on an old machine, or literally destroy your computer. That stuff gets views- just make sure you have a spare!

100. Discuss The Latest Advances In Storage Technology
SSDs and HDDs are a big deal in technology. Talk about the latest advances in storage capacities and pricing.

The Last, First YouTube Video Idea

101. Come Prepared
Last but not least, make sure that you come prepared. You can’t walk onto the YouTube scene without having at least a vague idea of what you intend on doing moving forward. Now, your first YouTube video idea isn’t going to come out exactly how you want: inexperience means that you’re always going to slip up, and that’s usually okay. People find slip-ups and mistakes from first-timers endearing, since they haven’t found their voice yet, and typically enjoy going back to the first videos of their favorite YouTubers to see what they’ve grown from.

For the people who find you after you release your first video, you have to show your potential. You have to put forth your best effort and your passion into what you’re doing and how you’re doing it. They need to enjoy your video not just for what it is, but what it could be if they choose to stick around throughout your growth as a YouTuber.


  How to Build a Video Marketing Strategy
Posted by: Shahzad - 08-30-2019, 03:16 AM - Forum: Other Platforms - No Replies

How to Build a Video Marketing Strategy


 
If you ask the average marketer about her video marketing strategy right now, you’re probably going to get a shrug. While most marketers know on a fundamental level that video is important – and might even be posting videos regularly – there’s not always a deeper objective behind it.
But there’s no doubt that video is important. After all, it’s how people today are spending 
a third of their time: watching online video content. And where the views go, ad dollars follow: according to Wyzowl’s Video Marketing Statistics 2018 Survey,  81% of businesses use video as a marketing tool, up from 63% in 2017, and 81% of people have been convinced to buy a product or service by watching a brand’s video.
So how do you launch a video marketing strategy that helps get more engagement and more results?
Start with these steps:
 
[b]1. Understand your audience and set campaign goals[/b]


All successful marketing campaigns must start with research – who are you targeting? What type of content tends to resonate with them, and what channels are they most likely to be on? There’s little point in making great video content and paying to have it play on websites your audience doesn’t visit.
And most importantly, what goals are you trying to reach with a particular video marketing campaign? Are you trying to drive awareness, sales, traffic, or all of the above? To capitalize on video’s ability to connect with your shopper, make sure you’re using the right tone of voice and message to reach them. It’s important to spend time gathering consumer insights before launching your video because these are the insights that’ll inform the type of videos you produce and how much money you’ll spend on making them
(Read more: 
3 Awesome Video Marketing Campaigns from Nike, REI, and Glossier)
 
[b]2. Stay on brand, and nail down your message across videos[/b]


Video can seem like a departure from other types of marketing, or a way to test out a branding refresh, but it’s important that viewers watching your videos – while they might be surprised by the content – know who and what is speaking to them.
According to a 
study by McKinsey and Company, companies with consistent branding are 20% more successful than those without. For instance, if your videos are on YouTube or a social media channel, they should link to your site or a landing page, with clear, on-brand creative and messaging that’s unified across each channel. If the video users see in your email communications is different from one they see on Facebook, it’s not a consistent reflection of your brand and could hurt rather than help.
 
[b]3. Make sure your video budget makes sense[/b]


Many marketers make the mistake of thinking that putting a ton of money into a video project will automatically make it a huge success. On the flip side, not spending enough on a far-reaching campaign could hurt your brand’s image by not letting the messaging come across in a low-quality way.
When it comes to actually making the video content, keep your campaign goals in mind and make sure you’re spending your budget well. For instance, if you’re looking to win over more millennial or 
Gen Z shoppers, you might not need to spend too much money on video production.
Instead, consider producing short videos for social channels like Snapchat, Twitter, and Instagram, or repurpose user-generated content. If you have a larger budget and want to keep your brand top of mind, consider telling a captivating story a la Hollywood (celebs optional).
But using influencers in your videos doesn’t always mean recruiting big celebrities. To stay within your budget, consider featuring industry experts or even YouTube celebrities that already have access to the audience you’re trying to reach, but make sure the person is well-suited to represent your company. Research their social media profiles, reputation, and that the topics they feature on their own channels and platforms don’t undermine your brand or products’ values.
 
[b]4. Optimize your videos and target for each channel[/b]


Depending on the channels you choose to launch your campaigns, you’ll need to make sure your videos are optimized to get as much engagement as possible. For Facebook, this means keeping it short, uploading videos directly to the channel, and adding captions. For YouTube, this means waiting two weeks after your video launches to make any tweaks and refining your target audience.
And optimizing videos for Twitter means finding the balance between fine-tuned targeting – from interest to keywords to device – and not over targeting to make sure you can easily track which campaign is performing best. To learn more, read our blog post here on 
How to Optimize Your Video Ads for Facebook, YouTube, and Twitter.
 
[b]5. Test and Test again[/b]

[img=850x0]https://www.criteo.com/wp-content/uploads/2018/08/pablo.png[/img]

Just like for display ad campaigns, A/B testing should help you figure out what elements of a campaign are working out, and what isn’t. Maybe it’s not the creative but your messaging, or maybe it’s the time of day you’re deploying your campaign, or the channels you’re choosing. Or maybe your videos are too long or too short. Whatever it is, make sure you test, and test again to figure out the optimal content and timing of your campaigns.
Here are five ways to measure campaign success:



[b]a. Engagement rate[/b]
Engagement rate measures any interaction someone has with your video. How much time did someone spend on the video? Did they watch the whole thing or leaving early, or merely skipping over the entire thing? This number should give you an indication of the quality of your message, creative, and whether your video is too long or the right length.


[b]b. View count[/b]
View count is how many times a video has been watched, but this is measured differently across different channels. On 
YouTube a view is considered 30 seconds, while on Facebook it’s only 3 seconds. So understanding how viewers are interacting with your videos across different channels means you can  Knowing how each platform measures view count, and understanding how to use each platforms insights tools helps you figure out how much true engagement your video is getting, and lets you plan future campaigns and content.

[b]c. Play rate[/b]
The number of visitors who actually clicked play to watch the video. This is important because it gives you an idea of how the video ad does on specific websites or social media feeds. Maybe it doesn’t do well on the New York Times, but gets played a lot on Slate. This tells you something about your audience. Play Rate can also be influenced by the thumbnail you have, the copy, or even the size of the video.


[b]d. Social Sharing[/b]
This measures how many times your video has been shared by people on social media channels. People don’t bother to share content they’re not interested in, so if your videos are getting lots of shares, it means your content is resonating.


[b]e. Comments/feedback[/b]
This might seem like a blast from the past and not strictly a “metric”, but this is an important aspect to pay attention to for any campaign. If viewers are leaving comments on your social channels about your video, read to see whether they’re positive or negative, and take both into consideration. After all, the people who are taking the time to watch your video and comment, customers or not, are now well aware of the brand and could very well be shoppers in the future.
 
[b]6. The Last Piece of Your Video Marketing Puzzle[/b]


A great video goes only as far as a strong video marketing campaign can take it and as a video marketer, 
video retargeting can help make sure that you connect video ads to your shoppers – wherever they’re watching. And until now, there hasn’t been a way to retarget this vast audience with an engaging video format that offers one-to-one personalization and relevant product recommendations.
Criteo Dynamic Retargeting delivers video ads targeted at individuals based on their behavior and shopping intent and with 
Criteo’s Kinetic Design technology, those video ads can be personalized in real-time, offering relevant deals with personalized creative. To learn more, download our Retargeting 201 Guide below!